High-quality videos and photos are a must for beauty influencers, in a time when we’re constantly scrolling through social media timelines.
We can’t help but react to a very nice photo or a well-lit video. We’re wired to appreciate visually appealing photos or videos. 30% of the cortex is occupied by neurons dedicated to visual processing.
Double-tapping beautiful images and videos on Instagram are almost instinctual because our brains process visual information 60,000 times faster than text.
Instagram, with over 1 billion users, is the most important channel for beauty influencers for posting photos and videos.
Instagram is the most favored platform of influencer marketing that 78% of marketers say this is their number one choice. To compete in an overly saturated photo-sharing channel like Instagram, beauty influencers need to post or share high-quality photos and videos.
If you’re a budding beauty influencer, or even an established one, it is important to know that the quality of your photos or videos affects your engagement. It’s essential to know how to create charming images and engaging videos.
Know your camera
Whether you’re using your phone, a GoPro, or a DSLR, understanding your camera’s features and functions lets you create high-quality videos.
Familiarize yourself with the camera settings on your phone or DSLR. Learn the differences between shutter speed, ISO, and aperture, and how they create the perfect exposure you’re your shot.
Frame your subject
Your goal is to draw your audience’s attention to your subject. It could be hair or makeup or both. In this case, your head is the subject. When composing your shot, highlight the subject by being aware of negative space.
The less clutter in the background creates a minimalist look and also helps your audience focus on the image’s subject and draws attention to what you want them to see.
Rule of thirds
We’ve all heard of this term from photographer friends or YouTube tutorials. The simple idea is the subject intersects a gridline. This feature is present on most cameras, whether it’s an iPhone, a tablet, or a DSLR. All you have to do is to activate the feature.
This rule is your guide when it comes to creating your next Instagram post, whether it’s a photo or a video.
Use editing apps
Don’t just depend on editing your photos and videos on Instagram. Yes, we get it. Instagram filters are fun and great to use. But to get that extra oomph, you need a glam squad of apps. Some apps are free, while some laptops or desktop programs can be a bit pricey.
But if you’re editing photos on your phone, you can dabble in apps like Adobe Photoshop Express, Canva, VSCO, BeFunky, or Unfold. For videos, try the GoPro App, Adobe Premiere Rush.
Content with a PUNch
As users, we follow influencers for the entertainment value. Some influencers gain and engage their followers with funny content or updates. Adding your brand of humor can set you apart from other influencers.
This is very important especially when you’re creating how-to videos. A pun or two keeps your video engaging for your audience who’s trying to learn how to put on some makeup.
Plan your video
Impromptu or spontaneous videos works for the most part but is not a reliable practice for many new or up-and-coming influencers. For most videos, a strategy needs to be in place.
As a plan of attack, you should be able to answer these questions.
- What’s your goal?
- Who’s your audience?
- What platform do I want to use?
- Do I have a budget?
- What do I need?
- Do I need a script or just talking points?
These tips will get you on your way to creating high-quality photos and videos that will WOW your followers. Like cheese to wine, pair your post with the perfect hashtags for better engagement.
Need help creating new and engaging content for your Instagram? Message us today and let’s talk about how our creative team can boost your engagement.